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Tuesday, July 20, 2010

The Row

The Row by Ashley and Mary-Kate Olsen was launched in 2007 “as a simple mission to make the perfect T-shirt”, quoting from the brand presentation in the company’s site.

It seems they have evolved a lot since then. And how could they not? The girls have a unique style and they are always fashion forward. But if you are looking for something loud The Row is not for you.

Clean lines, black, white and blue colors only, simple accessories and almost no makeup. Guess they are focusing on the character of the person wearing the clothes and not vise versa. In one phrase I would say they are comfort clothes, they combine a relaxed feeling with a strong, clean-cut look.

My personal favorite is the first photo of the coat. You can browse through The Row site the complete line, as well as a men’s line.

Unfortunately the official site does not offer a shop option yet but you can shop The Row online from

Here are some pieces from the F/W 2010 collection:




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